Our Concept

At Toast Wines By Taste, we make wine buying fun and easy. We arrange our store according to taste as opposed to a traditional setup based on varietal or region. When you walk in the store, it is simple to follow the color coded system to find your taste in light, medium, or full bodied white or red wines as well as dessert and sparkling wines. Creative and colorful images throughout the store such as "Bright" for light bodied whites, "Silky" for medium bodied reds as well as shelf cards to describe each wine, make it easy for customers to find just the right taste they are looking for. The staff has tasted hundreds of wines for their "Wines By Taste" categories in order to find the highes quality, best tasting wines on the market for under $15. The store also continues to offer a unique selection of domaine and estate fine wines in our "Toast Selections".

We are merchandising styles and tastes as opposed to brands and we're having fun doing it and our customers seem to love the idea too!